Brand Development

Foundations

For emerging brands ready to find their voice and direction.
This package is the perfect starting point for small businesses, new entrepreneurs, or creators who want clarity and cohesion before diving into visuals or marketing.
We’ll uncover your brand’s core identity — who you are, who you serve, and what makes your presence distinct — then shape the framework for consistent communication and aligned growth.

Includes:

• Brand discovery session & detailed intake questionnaire

• Target audience definition (values, behaviors, and aspirations)

• Mission, vision, and values alignment

• Voice & tone development guide

• One custom brand moodboard (color + visual direction)

• Starter brand statement & tagline recommendations

Essence

For established brands seeking refinement, consistency, and depth.
This is where your brand becomes an experience. Through in-depth strategy, creative alignment, and storytelling, we refine your positioning and create a cohesive ecosystem that connects emotionally with your audience. Perfect for rebrands or businesses entering a new chapter.

Includes everything in Foundations, plus:

• Advanced audience segmentation & customer persona mapping

• Market and competitor analysis for positioning clarity

• Full brand messaging framework (core messages, tone, storytelling angles)

• Brand archetype identification & emotional positioning

• Extended color and typography direction guide

• Visual brand direction deck (for designers, photographers, and content creators)

Signature

For growing brands and creative entrepreneurs who want to expand with purpose.
This is the full-spectrum brand transformation. We take a intentional approach — strategy, storytelling, creative direction, and execution — ensuring your brand shines consistently across all touchpoints. Ideal for businesses ready to scale, launch campaigns, or align their entire marketing presence.

Includes everything in Essence, plus:

• Comprehensive brand strategy deck (PDF + Notion version)

• Multi-platform messaging guide for web, social, and print

• Storytelling workshop or strategy call (1–2 hrs)

• Brand launch or rebrand rollout plan

• Content and visual consistency checklist

• 1:1 coaching session on brand voice & implementation

• Optional quarterly brand review and optimization roadmap